# +U Movement Launch Brief

Use this template to explain the goal, purpose, safeguards, and next action for a
movement you support or are authorized to represent. Completing the template does
not create a partnership, fundraiser, endorsement, publication, or verification.

## 1. Who is creating this brief?

- Your name:
- Your role:
- Organization or community name:
- Organization type: personal project / community group / school / nonprofit /
  company / public agency / other
- Public website:
- Work or organization email:
- Publicly listed phone number:

Do not include private identity documents, account credentials, payment details,
student records, health information, or confidential board materials.

## 2. Authority to represent an organization

Skip this section only when speaking solely for yourself.

- [ ] I am authorized to request review on behalf of the named organization.
- Authorized contact's title:
- Authorizing person or board:
- Public source that confirms the contact's role:
- Verification method available: published work email / callback through the
  organization's public number / signed authorization / board resolution
- Marks, names, images, or stories we have permission to use:
- Restrictions or required approvals:
- Verification status: pending / verified by a human / declined

Whole Donuts should independently contact the organization through a published
channel. A submitted email address, title, domain, or document is not verification
by itself. Nothing may be announced or published as affiliated until written
approval is confirmed.

## 3. What movement are you supporting?

- Movement or project name:
- The goal in one sentence:
- The purpose in one sentence:
- Who should benefit:
- What need or opportunity does it address?
- What would meaningful progress look like?
- What must this movement never promise or misrepresent?

## 4. Choose the context

- [ ] School return or learning season
- [ ] Respectful remembrance or service
- [ ] American football season or community sports
- [ ] New organizational year
- [ ] Young-adult opportunity
- [ ] Community fundraising
- [ ] Another timely context:

### Context safeguards

- **Schools and young people:** obtain institution approval, use age-appropriate
  materials, and do not collect student or minor data through a public template.
- **9/11 or other remembrance:** center memory, service, learning, and care. Do not
  imply affiliation, exploit loss, or connect remembrance automatically to sales
  or rewards.
- **Football or sports:** use generic community-sports language unless written
  permission covers league, team, player, mascot, uniform, or event marks.
- **New-year campaigns:** state the real dates and goals; do not promise guaranteed
  transformation.

## 5. Build the invitation

- Invitation headline:
- Why this matters now:
- One free crumb people can use immediately:
- One action that takes less than 10 minutes:
- One deeper action for someone ready to help:
- Where someone can ask for help:
- Accessible format or accommodation:
- Canonical destination:
- Campaign start:
- Campaign end:

The invitation must be voluntary. Do not access contacts, auto-send messages,
purchase lists, hide tracking, or treat a click or share as reward proof.

## 6. Support and fundraising

- Legal name of the entity receiving funds:
- Public support purpose:
- Payment provider controlled by that entity:
- Is the entity a registered tax-exempt charity? yes / no / pending verification
- What receipt, if any, is provided?
- How will fees, refunds, questions, and accounting be handled?
- How will purchases remain separate from voluntary support?
- How will support remain separate from recognition and rewards?
- What nonfinancial crumbs are welcome: time / skill / materials / space /
  encouragement / connection / showing up

Never describe support to an LLC as a charitable donation or promise a charitable
tax receipt. Never promise that money, purchases, or social reach determine a
person's worth or belonging.

## 7. Partner distribution plan

- Organization website or resource page:
- Approved newsletter:
- Approved school, workplace, board, or community channel:
- Accessible social post:
- Printed QR or handout location:
- Local media or public calendar:
- Authorized spokesperson:
- Person responsible for questions and corrections:

Use direct canonical links and factual descriptions. Do not claim affiliation,
endorsement, reach, search ranking, fundraising results, or viral growth that has
not been verified.

## 8. Review before launch

- [ ] Authority was verified through an independent published channel.
- [ ] Names, marks, images, stories, and merchandise rights were approved.
- [ ] Youth, accessibility, privacy, remembrance, and safety needs were reviewed.
- [ ] The receiving entity and support language are accurate.
- [ ] Store purchases, voluntary support, and rewards are clearly separated.
- [ ] Start and end dates are configured.
- [ ] Every external destination was opened and verified.
- [ ] A human owner can correct, pause, or end the campaign.
- [ ] The invitation offers a useful free path without requiring payment.

## 9. After the campaign

- What did people use or complete?
- What questions or support needs appeared?
- What useful crumbs can be carried forward?
- What should change before the next launch?
- Which content, links, or permissions must expire?

Measure only what participants and partners knowingly provide. Do not convert a
public invitation into hidden identity, behavioral, or recipient tracking.